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our mission & values

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Meet Our Real Estate Experts

Iris Wu

CEO / Founder

Kevin Conz

Commercial NNN Expert

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Years of Experience
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Happy Clients
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Projects Deliverd
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Iris Wu

Founder, Equilab Capital | REALTOR® | Real Estate Investor | Former Fortune 500 Executive

Iris Wu is a REALTOR®, real estate investor, entrepreneur, and former Fortune 500 executive with more than 20 years of leadership experience. She currently owns and actively manages an $11 million real estate portfolio consisting of 60+ rental units across 13 properties, and continues to acquire and scale her portfolio through strategic acquisitions and value-add opportunities.

A Harvard graduate and recognized by Marquis Who's Who, Iris achieved financial freedom through real estate after building her portfolio while balancing a demanding corporate career. Today, through Equilab Capital, she helps busy professionals invest with clarity, confidence, and proven systems built from real-world experience.

Areas of Expertise

- Investment Strategy & Buy Box Development

- Property Acquisition & Negotiation

- Deal Analysis & Underwriting

- Residential Real Estate (Single/Multi Family)

- Value-Add & BRRRR Investing

- Short Term Retnal

- Financing & Capital Planning

- Property Management & Operations

- Portfolio Scaling & Wealth Building

- Self-Directed IRA Real Estate Investing

Kevin Conz

Real Estate Investor | Commerical nnn expert

Kevin Conz is a private commercial real estate investor with more than 15 years’ experience specializing in the acquisition, ownership, and optimization of Triple Net (NNN) retail properties across the United States. He owns and manages a nationwide portfolio exceeding $12 million in assets, focused on recession-resistant, income-producing properties leased to nationally recognized retailers.

Kevin's investment philosophy emphasizes conservative underwriting, stable cash flow, and long-term value creation. His objective is to build a premier national portfolio of net-leased assets while creating lasting generational wealth.

Areas of Expertise

- Triple Net (NNN) Retail Property Acquisitions

- Portfolio Acquisitions & Expansion

- Commercial Debt & Structured Financing

- Lease Analysis & Risk Assessment

- Cash Flow & Income Optimization

- Financial Underwriting & Investment Analysis

- Commercial Real Estate Due Diligence

- National Retail Tenant Relations

- Long-Term Portfolio Growth Strategy

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The Ideal Home Is Waiting for You

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get started

The Ideal Home Is Waiting for You

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